10 tips for social marketing
Social marketing is commonly accepted amongst savvy marketers as an important element in the marketing mix. Not only do Twitter, Facebook, YouTube and LinkedIn offer efficient and wide-reaching ways to...
View Article10 Tips for how to use LinkedIn effectively
LinkedIn is a business networking tool. Some people see it as the business world’s equivalent of Friends Reunited – allowing you to reconnect with old workmates and schoolmates. To others it is the...
View ArticleHow LinkedIn usage could be illegal
LinkedIn is a business networking tool, especially popular with people who use it to connect with ex-colleagues. However, a test case in the US suggests many people could be breaking the law, if they...
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Don’t put all your eggs in one basket
Facebook is so widely used now, and integrated into so many large websites, that it is possible for small businesses to market themselves exclusively on Facebook without their own website. You would be...
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How social media has changed marcoms
Marketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after...
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LinkedIn introduces follower statistics for company pages
I was pleased to receive an email from LinkedIn telling me about the launch of its new statistics feature for company pages. Here’s what the email said. “We’d like to let you know about an exciting new...
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Social media boom and bust is no surprise
Twelve years ago the dotcom industry suffered the effects of rapid boom and bust as mega company after mega company collapsed. However, the internet continued to grow, to employ ever more people and we...
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No, LinkedIn is not a source for your cold calling
I was appalled to receive an email from someone today. Unsolicited, I might add. I don’t know why I was appalled but I was severely irked by its contents. The subject line read: “Using LinkedIn for...
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Cold calling defined by LinkedIn in Hangout
Last week I wrote this post entitled No, LinkedIn is not a source for your cold calling. This was subsequently re-published on Business2Community, here. This led to communication from one of the two...
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Hello there. I’m an idiot.
There’s a simple rule in sales. If you want someone to take you seriously, don’t come across like an idiot. In the heady days of the late 90s’ dotcom boom, I used to get phone calls almost every day...
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Beware of tools that break data protection laws
A strange message arrived in my LinkedIn inbox yesterday. A connection copied me into a round robin message which was designed to request a personal recommendation. Unusually for LinkedIn, I was able...
View ArticleHow to delete a company on LinkedIn
Have you run a company in the past that is no longer operating? Maybe your company has acquired another one. Perhaps you would like to get rid of the closed company on LinkedIn, in the interests of...
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